Use case
Mobile network traffic, app install campaigns, app-to-web traffic, or MMP handoff checks.
Mobile network examples
AppLovin URL Parameter Examples
Use these starter examples when you need a readable AppLovin or mobile network landing URL before the account-specific tracker or MMP link is finalized.
Starter rule
Keep UTMs readable first, then preserve the approved tracker exactly when the MMP or network provides one.
Verification
Click the final link yourself and confirm the destination page, tracker, and reporting labels survive the click path.
Readable starter example
Use this when the campaign is still being QA checked and the team needs a link that is easy to inspect.
https://example.com/products/sample-product?utm_source=applovin&utm_medium=mobile_network&utm_campaign=summer_app_push&utm_content=video_creative_01
ID-style starter example
Use this only when the downstream report is already built around IDs. Treat the token names as placeholders until the live account or MMP confirms the final format.
https://example.com/products/sample-product?utm_source=applovin&utm_medium=mobile_network&utm_campaign=summer_app_push&campaign_id={{campaign_id}}&creative_id={{creative_id}}&placement_id={{placement_id}}
Common parameter map
| Field | Starter value | Why it exists |
|---|---|---|
utm_source |
applovin |
Keeps the traffic source easy to group in GA4. |
utm_medium |
mobile_network |
Separates mobile network traffic from paid social or search. |
utm_campaign |
summer_app_push |
Human-readable campaign name for first-pass reporting. |
creative_id |
{{creative_id}} |
Optional advanced placeholder for creative-level analysis. |
placement_id |
{{placement_id}} |
Optional advanced placeholder for placement comparison. |
QA checklist
- Confirm whether the final link is a direct web landing page, an MMP tracker, or a network-generated tracker.
- Preserve the approved tracker if one already exists.
- Open the link in a browser and check the final destination.
- Verify that UTMs or approved tracker parameters are not removed by redirects.
- Check GA4 Realtime or the MMP report before spend goes live.
Build the link before you touch the tracker
Readable first, tracker-safe second, verified before launch. That sequence prevents most expensive URL mistakes.