Best first path
Use one place to compare the major channels before you copy the final setup into the live account.
Macro reference
Campaign Macro Quick Reference
Compare the starter macro styles for Meta, Google, TikTok, AppLovin, and affiliate traffic without jumping between five different docs.
What usually breaks
Each platform uses its own token style, so copying one channel pattern into another can backfire fast.
Success signal
You can read the channel style at a glance and know what to verify before launch.
Starter comparison
| Channel | Readable style | Stable style |
|---|---|---|
| Meta | {{campaign.name}}, {{adset.name}}, {{ad.name}} |
{{campaign.id}}, {{adset.id}}, {{ad.id}} |
{campaignid}, {adgroupid}, {keyword} |
{campaignid}, {adgroupid}, {creative} |
|
| TikTok | {{campaign.name}}, {{adgroup.name}}, {{ad.name}} |
{{campaign.id}}, {{adgroup.id}}, {{ad.id}} |
| AppLovin | {{campaign_name}}, {{adgroup_name}}, {{creative_name}} |
{{campaign_id}}, {{adgroup_id}}, {{creative_id}} |
| Affiliate | sub1, sub2, sub3 |
partner_id, placement_id, creative_id |
How to use this page
- Pick the channel you are actually launching.
- Check whether the readable or stable style is easier for your team.
- Open the matching builder page next.
- Verify the live token behavior inside the ad platform before spend goes live.
Example URL
https://example.com/products/sample-product?utm_source=meta&utm_medium=paid_social&utm_campaign=spring_sale&utm_content={{ad.name}}
Compare the macros, then test the live account
One compact reference beats five scattered notes when you are trying to ship a clean setup fast.