Best first setup
Start with a public product, collection, booking, or landing page URL and add simple UTM labels for the campaign.
Platform guide
Wix UTM Builder
Build a readable Wix campaign link for ads, creators, email, affiliate, or QR traffic, then check whether the visit appears correctly in GA4 Realtime.
What usually breaks
Custom domains, redirects, embedded widgets, and duplicate analytics tags can make the same click appear inconsistently.
Success signal
The final URL opens the intended Wix page and GA4 shows the source, medium, and campaign you generated.
Starter Wix campaign URL
https://example.com/product-page/sample-product?utm_source=tiktok&utm_medium=paid_social&utm_campaign=creator_launch&utm_content=ugc_video_01
How to build a Wix UTM link
- Copy the exact public Wix page URL you will use in the ad or partner post.
- Paste it into the homepage builder.
- Select the channel and use a readable campaign name.
- Copy the generated URL and open it in a fresh browser tab.
- Check GA4 Realtime before you put the link into the ad platform.
Beginner-safe naming
| Traffic type | Source | Medium |
|---|---|---|
| Meta ads | meta |
paid_social |
| TikTok ads | tiktok |
paid_social |
| Google Ads | google |
paid_search |
| Affiliate | affiliate_partner |
affiliate |
newsletter |
email |
Common Wix mistakes
- Using a preview or editor URL instead of the public page URL.
- Putting the link into a shortener before checking the full URL once.
- Changing source and medium names every time a campaign launches.
- Assuming GA4 ecommerce events work before a simple click test is visible in Realtime.
Use a clean public URL before launching ads
For Wix sellers, the simplest win is making sure the link opens correctly and GA4 can see the campaign labels.